A great book no one can find still sells nothing.
Keyword research, metadata engineering, and category strategy that put your book in front of the readers already searching for it.
Amazon is a search engine with a checkout attached. Michael Jennings treats your listing as the ranking asset it is: researching the terms your readers actually type, rewriting metadata to earn those impressions, and choosing categories where your book can realistically climb rather than disappear.
Research grounded in real reader demand
We build your keyword set from how shoppers actually search: long-tail phrases, comparison terms, trope and topic language, and the vocabulary of your genre, weighed against how hard each term is to win.
Metadata that earns the impression
Title, subtitle, series name, and description are indexed and read by humans in the same breath. We write copy that carries your keywords naturally and still convinces a browsing reader to click and buy.
Category and rank strategy
Placement decides your competition. We target categories where your book can hold visible rank, gain best-seller signal, and benefit from Amazon's own recommendation engine, instead of stalling at the bottom of a crowded list.
Refinement from real performance data
Optimization is iterative. After launch we review impressions, click-through, rank movement, and category position, then tune keywords and metadata again, because the market moves and static listings decay.
Frequently asked
What is Amazon keyword optimization for books?
It is the practice of choosing the search terms, title and subtitle language, description copy, and browse categories that determine when Amazon shows your book to a shopper. Amazon is a search engine, and a book that matches no searches is effectively invisible.
How many keywords does a book listing get?
Kindle listings provide seven backend keyword fields, plus the enormous indexed surface of your title, subtitle, series name, description, and categories. The seven fields matter, but most missed traffic sits in the front-facing copy.
Will keyword work alone increase my sales?
Keywords control whether readers can find your book; cover, description, reviews, and price control whether they buy it. Optimization reliably raises impressions and click-through, and we review the whole listing so those impressions convert.
How do you choose categories and track results?
We target categories where your book can realistically rank rather than the most crowded ones, then measure impressions, rank movement, and best-seller position after launch and refine the listing from real data.
Does this work for audiobooks and print editions?
Yes. Audible, print, and Kindle editions each carry their own metadata, and each is tuned separately as part of the engagement.
Let's find out what your listing is leaving on the table.
Share your Amazon link or manuscript details and Michael will review your current metadata and outline the keyword opportunity.
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